Webinars
Benchmarking Economic Development Impacts
(Sponsored By the Outreach and Engagement Community of Practice)
Tuesday, November 30, 3p.m. – 4p.m. EST
Presentation by:
Terri Helmlinger-Ratcliff, Chair, Benchmarking Economic Development Task Force North Carolina State University and
Alice Warren, Assistant Vice Chancellor, McKimmon Center North Carolina State University
There is no registration fee! Limited to 28 participants.
Please RSVP to birgit.green@ttu.edu
To Participate, Dial In: 919.515.7150
Find out how continuing education units can assess the economic development impact of their work in communities.
1. Impact
Learn strategies to help you determine the economic benefit of your continuing education activities.
2. Awareness
Learn how developing an economic impact plan helps you raise the profile of continuing education in your community and your institution.
3. Engagement
Learn how an economic impact plan promotes greater outreach and engagement activity.
Sponsored By the Outreach and Engagement Community of Practice University Professional and Continuing Education Association
Common Breakdowns in Professional and Continuing Education Marketing -- And How to Overcome Them
(A webinar series sponsored by the Marketing and Publications Community of Practice and DemandEngine)
http://www.demandengine.com/events/webinar-upcea.php
Building the Adult Learner Enrollment Funnel
How the Harvard Graduate School of Education is identifying and cultivating prospects
Thursday, December 2, 2010
4:00 – 5:00 PM EST
Presenter: Elli Plihcik, Harvard University Graduate School of Education
Register here: https://www2.gotomeeting.com/register/559189043
Education for working adults has historically been a “build it and they will come” proposition. Many programs ignore the top of the enrollment funnel and lack strategies to cultivate and nurture prospective student interest. In this webinar, learn how HGSE is building a qualified pool of inquiries by attracting and engaging prospective adult learners.
Delivering the Brand Experience: Touchpoint Management Essentials
Thursday, January 20, 2011
4:00 – 5:00 PM EST
Presenter: Tim Copeland, DemandEngine
Register here: https://www2.gotomeeting.com/register/488833930
Every year you invest scarce resources in advertising, list purchases, travel, and direct mail, all for a singular purpose: to find prospective students and encourage them to contact you. Yet, what really happens when they do? In this webinar, learn the costs of current approaches and the steps to touchpoint management maturity.
It’s Time to Get Serious with Email Marketing
Thursday, January 27, 2011
4:00 – 5:00 PM EST
Presenter: Lesley Snyder, UNC-Charlotte
Register here: https://www2.gotomeeting.com/register/372197458
Is there a communication channel as maligned as email marketing? Despite claims of students of all ages abandoning the channel, research indicates email is not only a preferred means of communication; it remains the great connector across social and mobile channels. In this webinar, learn how to use email marketing to energize your enrollment marketing efforts.
The Future of Search Engine Marketing
Thursday, February 3, 2011
4:00 – 5:00 PM EST
Presenter: Jennifer Copeland, DemandEngine
Register here: https://www2.gotomeeting.com/register/715390762
Anyone with a credit card and 15 minutes of time can start advertising on the Internet. But the discipline of search engine marketing is ever evolving requiring a strategic and structured approach. In this webinar, learn the future drivers of search marketing and discover effective paid and natural search marketing efforts to drive brand awareness, and more importantly identify qualified prospective adult learners.
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