Frequently Asked Questions
1. How will the Center be different from other providers?
- The CRC is unique in its ability to leverage nearly 400 of the best universities in North America for its benchmarking and issues studies.
- The CRC offers an affordable, accessible option for the benefit of members already engaged in costly market research and those who recognize they need to become engaged.
- With a background in marketing at a member institution as well as experience in private industry, Jim Fong, the founding director of the CRC, brings a rich understanding of the dynamics driving members.
2. How does one join the Center and get started?
Contact Jim Fong at jfong@upcea.edu or (814) 308-8424.
3. Will the results of my research be shared with other institutions?
No. Your research is proprietary. General, non-identifying research findings will be used with discretion by the Association for marketing and member education. Data collection scripts, surveys and instruments, and publically available industry information used in reports are the sole property of the Association. All data associated with management, marketing and issues studies are also the sole property of the Association.
4. Can we get a State University System-level membership and what would that look like?
Yes, the CRC will offer System-level memberships. System membership will include one customized study (at the system, market or program level), though detailed access to studies would be available to all institutions within the System. System membership range from $12,900 to $16,900. Call or email Jim Fong at jfong@upcea.edu for more details.
5. Will you engage other vendors in the Center, and if so, how?
The CRC will seek partnerships with vendors that bring expertise in certain areas or interest in a specific issue. Depending on the situation and benefits, partners may be asked to sponsor national or issues-based efforts financially or through providing resources and/or expertise.